Tell us a little about how you founded ROSEL.
I have been fascinated with fashion since I was a kid really even though I grew in a small German seaside resort that certainly didn’t have much style to offer. My mom taught me to knit and sew at an early age therefore making my own clothes just became part of my life. I also happen to have very sensitive skin and cannot tolerate certain materials so in 2009 I decided to start making my own knits in materials that work for me since I had a very hard time finding knitwear items I could wear. And as the story goes people loved what they saw and told me to produce and sell my designs: ROSEL was officially born.
Love the 60s and 70s influence behind the line. How do you combine these styles with the latest fashion trends?
Surfing is the driving force behind everything I do these days really, not just in regards to my designs and creative ideas! It’s a lifestyle and appreciation for nature and the outdoors which sets the basis for my creations to be functional and versatile yet I make sure to inject the right amount of modern, cool sportswear feel into the pieces to create effortlessly hip and covetable collections.
I’m a huge fan of your Daily ROSEL posts on Instagram. Can you share a few of your favorite outfits and the inspiration behind them?
These are my 5 favorites so far in the short time that I started The Daily ROSEL. I’m in the process of creating a Tumblr blog called ROSELROCKS to make this idea a long term creative project in order to bring my ROSEL line to a larger audience.
ROSEL is still after all a very young emerging brand in its infant shoes, therefore I’m incredibly grateful for you interest in my designs and ideas.