Summer is here and you can finally ditch that restrictive full body wetsuit and sport something a little more sexy and functional while surfing. And to help you look your best in the water and express an edgy and feminine style, Sirensong Wetsuits has just what you need. We ran across the brand a few months back and spoke with founder and designer Jamie DeFay Collins, who is living the dream in the North Shore of Hawaii, about her inspiration and the young wetsuit brand.
How did you fall in love with surfing?
I don’t think I truly fell in love with surfing until I moved to the North Shore. I started learning to surf in San Diego, but only had about a year of experience under my belt before moving to Hawaii. Once I got here, the excitement of surfing “The North Shore”, the gorgeous surroundings, the warmer water, and my transition to surfing smaller boards all combined to draw me into a true love affair with surfing.
Can you tell us a little bit about how Sirensong Wetsuits came about?
I made my first wetsuit sometime around January 2013. The idea was born of a few things, but primarily that I didn’t have any wetsuits that I really liked. They were too short, or too long, unflattering, too black, or too neon…nothing fit with my personal sense of style. I’m a bikini fanatic…I’m in love with the varied, feminine, colorful, and often exotic fashion of swimwear. I don’t claim to be the first person ever to make a cute or stylish wetsuit – but I know I’m the first one to make one that fits with MY particular sense of style. I didn’t go into this thinking I’d start a wetsuit company. But when the positive feedback started rolling in, and it because clear that other women out there shared my aesthetic and wanted to wear wetsuits like mine – I figured I’d give it a go!
What inspires your designs?
As I mentioned – I’m really inspired by swimwear (ties on the sides, cheeky bottoms – where have we seen that before?). But I also look beyond swimwear. I’ve spent a lot of time studying dresses and classic hourglass silhouettes in high fashion to get ideas for how I can construct a beautiful wetsuit. It’s almost like a game…taking this functional and necessary item and turning it into something beautiful and artistic. Yep – that’s my game: wetsuits disguised as swimwear!
Sirensong sponsors athletes, can you speak about who they are and how they represent your brand?
Sirensong is just getting started with setting up sponsorships. A portion of the funds raised through our Indiegogo campaign will go toward this exciting prospect. I’ve just offered sponsorships to two young Aussie girls, Jaleesa Vincent, 15, and Jade Wheatley, 16. Jaleesa is currently competing in the Australian Grom comps. She surfs every day and her attitude, creativity, and vibe is just so amazing…so in line with what Sirensong is all about. What I’d like to do eventually is pull together a team of girls to represent all different water sports…kiting, wake-surfing, SUP, body-boarding, etc…
How is the Indiegogo campaign going?
The campaign has been a huge success! The first week was exhausting – the big launch, trying to get the word out. But it all paid off and I was able to meet my goal in 10 days, which is just incredible. There are still a few weeks to go, and I’m excited to see where we’ll end up. A successful campaign means we get to upgrade our facilities and in turn put out better products, it means more sponsorships, it speeds up the process of getting our wetsuits out to stores worldwide, and we’ll be able to invest in more styles and sizes of wetsuits. I am so excited about the future of Sirensong and really humbled and touched by the support I have received through my campaign.